Our client designs cutting-edge fraud detection solutions for global financial institutions. They wanted to learn more about their customers’ experiences. The collected intel would help them maintain their leadership position and continue being their customers’ vendor of choice.
MarketLauncher has conducted Client Quality Assessment services for this client since 2018. We speak on their behalf with executives in international banking. The goal is to collect high-level insights and compare results year-over-year. Our client uses this intel to improve their offering and go-to-market strategy.
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