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Executing a Client Quality Assessment Program

Client: Fraud Detection Technology
Industry: Specialty
Services: Client Quality Assessment

The Challenge

Our client designs cutting-edge fraud detection solutions for global financial institutions. They wanted to learn more about their customers’ experiences. The collected intel would help them maintain their leadership position and continue being their customers’ vendor of choice. 

The Solution

MarketLauncher has conducted Client Quality Assessment services for this client since 2018. We speak on their behalf with executives in international banking. The goal is to collect high-level insights and compare results year-over-year. Our client uses this intel to improve their offering and go-to-market strategy.

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  • The interview execution process and questions asked.
  • Examples of intelligence collected and customer feedback.
  • Illustrations of data analysis and reporting provided.


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