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Insights Library

Ideas and insights designed to fuel your revenue generation efforts.
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Blog Posts
INFOGRAPHIC: How to Improve Your Sales Conversion Rate
Appointment Setting
Complex Sale
Outbound Marketing
INFOGRAPHIC: How to Improve Your Sales Conversion Rate
ML's infographic shows four practical tactics to lift B2B conversions: relevance, AI enablement, multi-channel engagement, and the human element.
How to Measure (And Improve!) Your Sales Conversion Rate
Lead Development
Data-driven Selling
Data Analytics
How to Measure (And Improve!) Your Sales Conversion Rate
Conversion measurement is steady; what moves the number has changed. See our update to our "How to Measure Sales Conversion for B2B" blog.
The Power of Phone Outreach: Why Conversations Still Win in B2B Sales
C-Suite
Complex Sale
Outbound Marketing
The Power of Phone Outreach: Why Conversations Still Win in B2B Sales
Discover how strategic phone outreach turns email opens into executive conversations. Learn voicemail and C-suite call tactics that win in B2B sales.
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Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
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