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Additional Sales Support Services

Programs to Identify New Partners​

Identify and leverage partners who support your go to market programs​​.

Partner Programs Can Result in a “Win / Win / Win” For All Participants​

  • Shared costs (marketing, sales, supply chain, etc.) mean higher profits. ​
  • Partners can improve your growth potential by opening doors to new customers in expanded geographies or new verticals. ​
  • “Joint” products may bring new opportunities and value to existing clients.​
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“MarketLauncher is very strategic in their approach to evaluating our partner program’s total addressable market. They are very good at adjusting their message and revising the list as a result of the feedback they are hearing. Plus, the insights they gather are communicated back to us. ​​This helps our team focus on the best potential opportunities.”
Sr. Channel Marketing Manager, Enterprise Software

Jim Thomson
Jim Thomson
Senior Market Research Specialist
Joined ML in February 2009

Partners – identifying net new and leveraging existing – are an often overlooked channel that can support your revenue generation programs and uncover new revenue streams.​​ MarketLauncher has conducted research programs to gather intel and uncover potential partners. Plus, we have coached clients about conducting joint sales programs with existing partners to create benefits for both and helped them re-engage partners who have gone dormant.

Additional Resources
MarketLauncher provides support in areas where you need additional bandwidth or special expertise to impact revenue growth.​​
5 Tips for Engaging the C-Suite to Create More Sales Opportunities
5 Tips for Engaging the C-Suite to Create More Sales Opportunities
Let’s face it. Selling is hard. And when your best point of entry is someone in the C-suite, there is an added layer of complexity...
Data and the Art of the Pivot
Data and the Art of the Pivot
In this blog, we’ll talk about the impact of data on your ABS program. When properly collected and analyzed, data can improve your selling efforts.
Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling [Infographic]
Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling [Infographic]
Traditional outbound sales is ineffective. Strategic Outbound Sales should function like a rice paddy -- “It all depends on hard work and fertilizer.”

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ML provides expertise across the full spectrum of B2B sales and marketing strategies to introduce your offering to the right buyers.