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Playbook

B2B Prospecting & Lead Generation: Target Market Development

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Building the right audience of decision-makers across your Total Addressable Market is critical to ensure your sales efforts are successful. This document provides best practices and a case study explaining the benefits of taking a strategic approach to outbound sales, including target market development. Done correctly, you will have a list that is a leverageable asset to drive better outcomes across all marketing and sales efforts.

“I am very happy with the results that we’ve seen with ML which help us better understand our market. They help us better understand how to target and message our offerings to our potential customers.”

Managing Director
Technology Consulting Firm

Contributions

Erin Studstill
Erin Studstill
Vice President of Operations and Technology
Stephen Kirkpatrick
Stephen Kirkpatrick
Sales Content Manager
Jim Thomson
Jim Thomson
Senior Market Research Specialist

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ML provides expertise across the full spectrum of B2B sales and marketing strategies to introduce your offering to the right buyers.
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