Mary Alice Renners

Data Analyst

Germany

While she has worked in multi-faceted roles at MarketLauncher, Mary Alice's current role as data analyst is where she feels she has had the most impact. Her position requires harnessing and interpreting data, recognizing patterns and providing actionable insight. 

When she was young, Mary Alice’s dream was to work for the United Nations. She has lived in the United States, Mexico, Germany, and Spain.

She attended Mount Holyoke College where she received a BA in International Relations and Spanish. After graduation she moved to Mexico where she worked as a Scholarship Program Administrator and Literacy Project Coordinator. After working in Mexico, Mary Alice located to San Diego where she worked as a Marketing Specialist for the Girl Scouts. While working for the Girl Scouts she was asked to become the Executive Director of the National City Chamber of Commerce.

Mary Alice then continued her education and received her MBA from Case Western Reserve University. While working on her MBA she interned for BP Oil and upon graduation she was hired as a Product Manager. In this role Mary Alice was responsible for management of food service operations encompassing branded strategic relationships which equated to $20 million in annual revenue. After working at BP, Mary Alice moved to Germany and worked at Ulm Marken Promotion as a Project Manager where she was responsible for development and implementation of marketing campaigns.

As an integral part of MarketLauncher’s EMEA team, she is a huge asset to the international new business efforts for client programs. In addition, in her current role as a Data Analyst with the firm, Mary Alice also significantly contributes to account team support by providing high level expertise in areas such as strategic list and database development and client reporting and metrics.

At the end of the day Mary Alice says she feels a sense of accomplishment when she’s had an impact on a company’s business growth. Mary Alice lives in Germany with her husband and her three daughters. In her spare time she enjoys reading, traveling and spending time with her family. When asked what else she would like to accomplish, Mary Alice said she would like to attain another graduate degree and learn another language.

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