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How a B2B Software Company Discovered a Larger Audience of Potential Buyers

Client: Software Company
Industry: B2B Software
Services: Lead Development


When trying to convert leads into customers, companies need to begin by evaluating their audience.

MarketLauncher helped a B2B software company specializing in sales intelligence solutions determine their ideal customer profile and find leads matching that criteria.

We analyzed our client's current lead database, conducted inbound lead follow up, and contacted new prospects through a personalized outbound marketing approach. Within a year of implementing these strategies, our client was able to triple the number of verified decision makers in their system.

In this case study, you’ll learn how we:

  • Determined that only 8% of our client's current leads were ideal customers
  • Transformed a partially-qualified list of 500 leads and converted it to an audience of 1,400 verified decision makers
  • Added 900 entirely new contacts to our client's network

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