Inbound leads become sales opportunities when they are properly developed and move deeper into the lead funnel.
MarketLauncher applies a human touch to the process of developing inbound leads, using seasoned, highly-skilled sales development specialists to follow up directly with prospects who are interacting with your content.
The MarketLauncher team covers the full range of the funnel to nurture leads:
- Top of the funnel: Defining the addressable market and using outbound to find the right stakeholders, collect intel to establish the right fit and generating exposure to your content.
- Middle of the funnel: Managing drip campaigns or following up on warm leads who have come in from other channels; developing those leads to move them forward if they are ready to enter the buying cycle; or nurturing them if they are still early stage.
- Bottom of the funnel: Prequalifying and setting appointments with leads that are sales ready.