“The remote work environment at MarketLauncher allows me to apply my professional experience and education to assist clients in using the data to make sound business decisions.”
Mary Alice brings a rare combination of sales, marketing, and operations expertise to her role as ML's Manager, Sales Operations. In addition to overseeing operational processes, she works directly with prospects and senior decision-makers as an outbound sales specialist and executive interviewer, giving her firsthand insight into the conversations that drive business development and the systems that support them.
Since first joining ML in 2010 and returning in 2025, Mary Alice has held roles spanning both client-facing and behind-the-scenes work, including sales development, market research, project coordination, and data management. She also brings extensive experience beyond ML, including managing a $20 million consumer product portfolio for BP Oil and serving as Marketing Manager for technology startup, sovity. That most recent marketing experience deepened her understanding of positioning, audience engagement, and the messaging that influences prospects before a sales conversation begins.
Mary Alice says: "My time away from ML gave me a deeper appreciation for audience engagement, positioning, and the power of strong messaging. Now, I can combine that marketing lens with my operational and client-facing experience at ML. It gives me a fuller view of how all the pieces work together to create value for clients."
Today, she brings those perspectives together to manage client programs, oversee targeted prospect list development and HubSpot processes, and help ensure ML's teams have the data, systems, and operational support needed to deliver results.
Mary Alice's work in outbound sales and executive interviewing keeps her directly connected to B2B decision-makers' challenges and priorities. She knows what it takes to engage prospects in meaningful conversations, and her experience in research, marketing, and operations gives her a broader view of what makes outreach successful.
This combination of frontline experience and behind-the-scenes expertise helps her identify opportunities to improve client programs, strengthen processes, and support more effective business development. It also reflects a core ML strength: combining experienced professionals, market intelligence and technology to deliver better results.
Having lived and worked in Germany, Spain, and the United States, Mary Alice brings a global perspective to ML. Now splitting her time between Germany and Connecticut, she appreciates ML's remote-first culture, which lets her work seamlessly with clients and colleagues wherever she is.
A mother of three grown children, Mary Alice spent many years volunteering with their schools and supporting their sports and activities. These days, she's enjoying her new chapter as an empty nester, spending time with family and friends, traveling, hiking, and participating in several book clubs.
