Beth Cotter rejoined MarketLauncher in 2026 as a Sales Development Specialist, bringing with her a strong background in enterprise business development, demand generation, and strategic outreach. A true ML boomerang, Beth previously spent eight years with us before building additional experience through roles at NICE/Mattersight, Billtrust, Afiniti, and Kore.ai.
Throughout her career, Beth has focused on opening doors, creating meaningful buyer engagement, and helping sales teams build momentum in complex B2B environments. Her experience includes account-based marketing, executive-level appointment setting, market research, campaign execution, and cross-functional collaboration with sales and marketing leaders. She has consistently exceeded performance targets, including generating a $15M+ pipeline at Kore.ai, achieving 145% of quota at Afiniti, and maintaining 120%+ quota during her earlier chapter at ML.
Beth’s return to ML brings both experience and perspective to the team. Having worked in a variety of roles and across a broad range of enterprise-focused organizations, she understands what effective sales development looks like from every angle. She now brings that insight back to ML in a role focused on building conversations, creating opportunities, and helping clients reach the right buyers with confidence.
