The Art and Science of B2B Prospecting

Improving the Accuracy of Market Assessments by Listening to the VoC

Written by MarketLauncher Team | Sep 29, 2025 7:33:36 PM

Investment Strategies & Emerging Risks in Private Equity

Our latest Private Equity Voice of Customer (VOC) research shares direct insights from top private equity firm executives on the challenges and opportunities shaping the industry.

This report highlights:

  • Evolving investment strategies across global markets.

  • Emerging risks, including rising cost of capital, valuation pressures, and shifting deal activity.

  • The impact of AI and technology disruption on private equity operations and decision-making.

Through in-depth conversations with industry leaders, we explore how firms are adapting to market volatility and preparing for the next 3–5 years.


Key Private Equity Insights You’ll Find Inside

  • Sales & Financial Performance – The portfolio metrics driving smarter decisions.

  • Market Adjustments & Deal-Making – Why investment activity slowed in 2024 and how firms are responding.

  • Investor-Company Relationships – The shift from passive capital to hands-on, strategic partnerships.

Why Read This Report?

If you want to understand the future of private equity, from investment strategies to technology adoption and risk management, this research provides actionable intelligence directly from those leading the industry.