Stephen is a messaging strategist and AI practitioner who helps MarketLauncher clients stay effective as B2B outreach becomes more challenging. In 2026, his role expanded to support the firm’s growing focus on AI-driven process improvement and service delivery.
As Senior Manager, Messaging and AI Strategy, Stephen leads initiatives in messaging development, AI-enabled execution, and performance analysis, using real-time response data to drive continuous optimization.
Stephen brings a rare combination of strengths: writing talent, sales experience, and a long track record of developing sales-oriented messaging that builds rapport and trust, especially with C-suite audiences.
Stephen’s approach aligns with ML’s AI + Human Element philosophy: AI accelerates personalization and iteration, but it only works when it’s guided by real buyer context and human judgment. Stephen advocates for disciplined AI prompting and intentional application, always paired with expert refinement to maintain accuracy and relevance. He offers, “ A best practice every sales team should be leveraging is prompt experimentation. Instead of asking AI to write an email about your company, ask it to craft a thought-provoking message that illustrates what success looks like when a company in a specific industry solves the problem your product/service is designed to address.”
He also points to the need to humanize, shorten, and sharpen messaging for real-world engagement.
Stephen supports messaging and outreach across industries, including:
Prior to ML, Stephen was a District Manager of Major Accounts with ADP where he established and maintained profitable relationships with members of the C-suite, senior executives, and HR departments.
Stephen lives in Birmingham, Alabama with his wife and two children. His family is active in their local church and passionate about cat rescue projects.