Top Talent Working On Your Behalf

Patti Hansen, Business Development Specialist

Written by MarketLauncher Team | Sep 29, 2026, 11:47:44 PM

As a Business Development Specialist, Patti Hansen engages prospective buyers, qualifies opportunities, and creates productive conversations with the right decision-makers. She understands the importance of listening for feedback, objections, buying signals, and market themes that can help clients better understand their audience and sharpen their approach.

Patti spent more than seven years with L’Oréal USA’s Clarisonic business, where she worked in inside sales and territory management roles and grew revenue in her Canadian territory by 260% within her first year through proactive prospecting and relationship management.

She later became Inside Sales Manager for the West Coast territory, where she directed inbound and outbound sales activity and earned President’s Club recognition as the #1 performer for revenue results.

Most recently, Patti joined Steve Madden as an Account Operations Specialist, managing wholesale accounts for major retailers and serving as a primary liaison among Sales, Design, Production, and Distribution.

A Communicator at Heart

Patti has a degree in Communication, Broadcast News & Production from Washington State University, where she worked early in her career as a television news reporter. That experience helped develop skills that are a hallmark of a strong salesperson: asking good questions, listening closely, absorbing information quickly, and communicating clearly.

Where Patti Has Done Some of Her Best Work
    • Consultative Sales
    • Outbound Prospecting & New Account Development
    • Account Growth & Relationship Management
    • Business Development
    • Sales Operations
    • Cross-Functional Coordination
    • Relationship Building
    • Reporting & Sales Analytics
Sales Style & Special Strengths
  • Proven Sales Performer: Grew her territory by 260% in her first year, earning President’s Club recognition as #1 performer out of 15.
  • Relationship Builder: Understands that productive sales conversations begin with earning trust and understanding what matters to the customer.
  • Strong Communicator: Extensive experience communicating with different audiences and adapting her approach accordingly.
  • Comfortable with Data: Uses data to understand performance and support better decisions.
  • Consultative Approach: Employs proactive prospecting and relationship management rather than purely transactional selling.

Beyond Work

Patti lives in Newcastle, Washington, a suburb of Seattle. Outside of work, Patti enjoys staying active and connected with her community and family. She leads music each Sunday at her church, enjoys running, group fitness classes, and spends much of her free time cheering on and supporting her four boys at their various activities.