Sales and Marketing Case Studies for a Complex Sale

Does your company provide a complex product or service aimed at high-level decision makers? Reaching sophisticated buyers takes specialized skill, time and resources. In these case studies, we outline how we’ve helped technology companies and professional services firms get in front of the right decision makers, strategically expand into new markets, develop leads and book sales meetings with qualified prospects.

How We Helped a Healthcare IT Company Reengage Their Prospects

Category: Lead Development

Audience Development

MarketLauncher helped a B2B software company specializing in sales intelligence solutions determine their ideal customer profile and find leads matching that criteria. Learn how in this case study.

How We Helped a B2B Software Company Find a Larger Audience of Potential Buyers

Category: Lead Development

MarketLauncher helped a B2B software company specializing in sales intelligence solutions determine their ideal customer profile and find leads matching that criteria. Learn how in this case study.

Building An Accelerated Go-To-Market Strategy

Category: Lead Development

To penetrate the market at an accelerated pace, companies need to generate sales to build market presence and establish a return on investment. Learn more in this case study.

How a CEO Coaching Company Tripled Sales Opportunities by Targeting Educated Buyers

Category: Lead Development

Converting leads to sales is harder than ever. Cold outreach faces declining returns, and email marketing is good for awareness, but doesn’t often generate active leads.

Sample Reports from MarketLauncher

What can you expect as a MarketLauncher client? Our real-world sample reports give you a preview of the data, findings and recommendations included in our detailed client reports. You’ll receive a snapshot of our process for prospecting and lead development, appointment setting, market research, account based marketing and ROI analysis. Download a sample report to see how our services put your company in front of more qualified prospects, provide crucial market intelligence and accelerate your growth strategy.

Request a Value Added Reseller Program Sample Report

Category: VAR and Partner Programs

Setting up sales meetings and converting more leads starts with finding the right decision makers within your industry. Learn how you can identify valuable contacts in the Value Added Reseller (VAR) market.

Request a Sample Prospecting & Lead Development Report

Category: Lead Development

Converting leads to sales meetings is all about talking to the right decision makers at the right time with the right messaging. See how it works in this sample report featuring an award-winning provider of fleet performance tracking software.

Request a Sample Win-Loss Analysis Report

Category: Win/Loss Analysis

Ongoing win-loss analysis is an essential part of any sales operations plan, but it takes systematic outreach and objective data analysis to get the most value. Learn how MarketLauncher's approach provides actionable data for our B2B clients.

Request a Sample Account Based Marketing Report

Category: Account Based Marketing

Account Based Marketing focuses on personalized outreach to a clearly defined market, leaving Sales Directors to focus on what they do best: close sales with top priority accounts. See how it works in this sample report.

Request a Sample Market Research Report

Category: Market Research

Is your company expanding into a new market, exploring geographic expansion or considering a new service offering? View a sample of our in-depth market research assessments, which ground your growth strategy in rich insights and data analysis.