Senior decision-makers are difficult to reach. Even when prospects are an excellent fit for a company's offering, getting them on the phone can take considerable time and persistence.
For ML's Business Development Specialists, the challenge multiplies across clients in different industries, targeting different buyers and selling complex products and services.
The goal isn't simply to make more calls. It's to make better use of their time and expertise by increasing opportunities to engage the right people.
ML relies on TitanX, a platform that uses predictive intelligence to identify contacts who are more likely to answer the phone. With it, our team prioritizes contacts more likely to answer while maintaining broader market coverage and continuing to develop opportunities across our clients' total addressable markets.
Better contact intelligence is only part of the equation. Our Specialists bring years of sales and business experience to every conversation. They understand complex offerings, engage senior executives, ask informed questions, and recognize opportunities that may not be immediately obvious.
Technology helps us reach more of the right people. Experience helps us make those conversations count.
The results have been significant.
ML has tripled its connect rates across client accounts, with improvements evident even in particularly challenging markets involving senior-level decision-makers.
The impact goes beyond reaching more people.
Faster program ramp-up. By identifying contacts more likely to answer, our Specialists start generating meaningful conversations and appointments earlier.
More productive sales activity. Better prioritization means less time spent trying to reach difficult-to-contact prospects and more time engaging decision-makers.
Improved opportunities for qualification. More conversations create more opportunities to understand business needs, identify potential fit, uncover buying signals, and determine next steps.
For clients, this means a more efficient path from launching an outbound program to developing qualified sales opportunities.
See the full story, including Mary's video interview: How MarketLauncher Tripled Connect Rates Across Every Client Market.