Accelerate Your Growth Strategy

Win / Loss Analysis

MarketLauncher has a proven methodology designed to evaluate business development wins and losses in order to assess why specific decision makers/companies chose to buy/not buy; identify areas for increased or new opportunities; and gather intelligence on lost bids to strengthen future positioning.

Through our comprehensive program, we are able to gather the actionable intelligence necessary for clients to make decisions regarding process, product offering, pricing and messaging/positioning, while creating a customer-service oriented first or last impression.

Our evaluation:

  • Identifies strengths to be replicated and built upon in the future
  • Pinpoints perceived weaknesses
  • Captures competitive intelligence
  • Identifies areas for new product development
  • Helps to solidify client relationship
  • Improves the sales/marketing process
  • Provides insight into effective sales/marketing collateral
  • Improves positioning for future new business wins
  • Can impact client retention and/or satisfaction


Results: Gaining Actionable Intelligence

MarketLauncher helped a global engineering consultancy and software provider to the electric utility industry kick start their release of a new product offering and secured appointments for the sales team. In addition,…

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MarketLauncher Programs are designed to help our clients find the right new business opportunities.

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