Accelerate Your Growth Strategy

Supporting Integrated Marketing

Augmenting Ongoing Tradeshow/Event/Webinar Strategy

MarketLauncher worked with a technology and professional service firm to support their ancillary marketing event strategy including driving attendance to company sponsored live events; driving attendance to webinars; event and webinar follow-up/appointment generation; supporting industry trade shows through appointment setting to take place at the event.

Increasing the ROI on Key Industry Trade Shows

During the pilot program period for a new training-industry client, ML worked with the client to leverage a key industry trade show attended by high-level decision makers. As presenters, our client received the list of attendees one week prior to the event. During that five-day period, ML was able to secure 16 one-on-one meetings to take place at the two-day conference. The end result was a greater ROI on the trade show budget, in addition to developing relationships with target market companies who represent a prime buying opportunity.

Driving Attendance to Major Company Events

For a client specializing in providing consulting services for the banking and financial services industry, ML targeted key executive-level decision makers to drive attendance to major fee-based events. For those not able to attend,  ML was able to secure one-on-one meetings to initiate dialogue and establish a business relationship.

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