Accelerate Your Growth Strategy

Identifying Market Scope

New Market Expansion

A geotechnical engineering firm needed a program to kick-start the sales effort in a newly established satellite office. MarketLauncher conducted a survey with a target list of potential customers and provided the client with a road map for pursuit of business in the market – including viable target prospects, details on the decision making process and competitors being used most frequently. From this initial program, the geotechnical firm asked ML to conduct similar campaigns in five additional markets and make recommendations as to where the most lucrative business opportunities resided and how the firm could go about capturing new business.

Evaluating Market Potential

ML provided secondary research to a Chicago-based civil engineering firm for the purpose of evaluating market potential relative to the pending acquisition of another firm which was based in Phoenix and had offices in two other ancillary markets. A comparative market assessment was needed to determine if it was worthwhile for our client to continue the firm’s investment in the ancillary markets or invest those funds in another market already being considered for future expansion. The data was captured in the ancillary markets and then in eight additional markets to be compared and contrasted to make a final strategic decision about resource allocation.

Identifying New Growth Markets

ML worked with a provider of sales, service and coaching performance improvement solutions to Fortune 1000 companies targeting financial services, insurance and telecommunications industries. The program executed by the ML team produced a market assessment to answer key strategic questions about short-term business opportunities and longer-term potential in key growth industries.

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