MARKETLAUNCHER, INC. EXPANDS EXECUTIVE TEAM

ORLANDO, FL, February 2, 2004 – MarketLauncher, Inc. announced today the promotion of Tricia L. Washington to Executive Vice President and Partner as part of an expansion of the company’s growth plan and executive team. MarketLauncher is a business development consulting firm that specializes in helping companies accelerate sales growth through market development and lead generation programs.

"Tricia’s ability to provide our clients with meaningful results and actionable recommendations has been key to MarketLauncher’s overall success", explained Lara Triozzi, President and founder of MarketLauncher, Inc. "Tricia’s promotion strategically positions our company for future growth, as she will ensure that our clients continue to receive exceptional service and an impressive return on their investment with MarketLauncher."

Ms. Washington has over 11 years experience in business-to-business marketing for various mid-size companies in a number of professional service industries including executive education, consulting, legal, real estate, publishing, financial, software and government. Lara Triozzi, President, cited the work Ms. Washington has done for MarketLauncher over the past three years as a catalyst for the recent promotion.

"It’s exciting to be impacting the growth strategy of mid-size service companies every day," Ms. Washington said. "I look forward to continuing to impact our clients’ businesses through our market research, lead generation and execution of business development campaigns."

Tricia joined MarketLauncher in November 2001 as a Senior Associate/Account Director. As the Executive Vice-President and Partner of MarketLauncher, she will be responsible for overseeing operations, which includes developing strategies and programs that impact MarketLauncher clients' growth, in addition to managing account teams and overall execution.

About MarketLauncher, Inc.:
MarketLauncher, Inc. specializes in working with companies to implement business-to-business sales and marketing programs that are designed to accelerate growth.  MarketLauncher helps clients find and get in front of more qualified prospects, evaluate new geographic areas and identify favorable acquisition targets.  With MarketLauncher’s experience, mid-size service companies can know more about their market including the competitive landscape, where the highest yielding sales opportunities are and what’s on the minds of key decision makers.  Utilizing MarketLauncher’s expertise, client companies get in front of more new business opportunities at precisely the right time.  And MarketLauncher’s programs enable clients to more accurately forecast growth by increasing potential and uncovering previously unknown opportunities. 

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