Accelerate Your Growth Strategy

Blog Column: Making an Impact

Why Email Marketing is (kinda) Like Football

Written by: Lara Triozzi

ltriozzi

I am often asked, “what is the ideal length for an email message?” and “what subject heading gets the best open rate?” My response is always, “None of that matters as much as making sure you are putting your message in front of the right audience.” In b2b marketing there has been a lot of emphasis placed…

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Why “Account Based Marketing” Is Effective for Generating Qualified Sales Leads

Written by: Lara Triozzi

ltriozzi

In the world of B2B prospecting, the game has changed. Buyer behavior has begun to mirror what B2C marketers have been dealing with for years: the buyer now controls the cadence of the journey. This is why we now spend a lot more time talking about the “buying cycle” rather than the “sales process”. Instead of…

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Celebrating 15 years of Client Successes

Written by: Lara Triozzi

ltriozzi

I just sent my oldest off to her first day of high school. Everyone keeps saying, “Don’t blink – these years will pass by so quickly.” That’s advice I don’t really have to hear, because I already know. My “other baby” turned 15 this year and it really seems like yesterday that I signed the…

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The One That Didn’t Get Away

Written by: Lara Triozzi

ltriozzi

Any of us with business development responsibility has been in this situation:

A conference call is scheduled on your calendar with a prospect who has expressed interest in learning more about your company’s services.

You show up for the conference call on time and no one else is there yet.…

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The One-way Dialogue and its Impact on Prospecting

Written by: Lara Triozzi

ltriozzi

“One-way dialogue” sounds like an oxymoron. But when it comes to prospecting, I assure you it is not. The term “dialogue” is meant to signify a “written or spoken conversational exchange between two or more people”. When you systematically send relevant content to your prospects, and they take the time to read and…

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